Vita Bella is a telehealth platform offering physician-directed performance and recovery treatment, and it serves as the official health and wellness partner of DUPR, the pickleball rating system. The company maintains a dedicated pickleball program for players from recreational level through competition.

Treatment is medical rather than nutritional. Programs are built around peptide therapy, hormone therapy including testosterone protocols, and NAD+, with plans directed at muscle repair, endurance, fatigue, and the joint stress that comes from repeated acceleration and overhead strokes. The clinical team includes physicians in integrative medicine, interventional pain management, and orthopedic surgery. Because hormone and peptide protocols include substances restricted under competition anti-doping rules, players who compete in sanctioned tournaments should confirm eligibility before beginning treatment.

Membership begins with a one-time consultation appointment and requires a three-month minimum commitment, with monthly plans covering provider telehealth visits, a custom treatment plan, and direct provider messaging. Medication is billed separately. Players enroll through the Vita Bella site, which carries a pickleball-specific program page.