Pictona at Holly Hill is a 49 court pickleball facility in the greater Daytona Beach area that runs several recurring annual tournaments on its own campus, including the Pictona Open each fall, the Pictona Challenge in spring, the Rookie Rally every January, and the Fall Classic. The seventh Pictona Open is scheduled for November 5 to 8, 2026. The facility has hosted major championships including APP, PPA, and Major League Pickleball events, and its Fall Classic draws over 1,000 registered players across five skill levels and nine age groups. Tournament schedules and registration are published on the Pictona site.