JOOLA is a racquet sports company whose US storefront is built around two sports: pickleball and table tennis, with pickleball leading the navigation.

The paddle range runs by shape and series, including Perseus, Hyperion, Scorpeus, Vision, and Pro IV lines and an Agassi collaboration, organized by professional, performance, and recreation skill levels with a find-your-perfect-paddle tool. The site announces its HC-40 ball was named the official pickleball of DUPR.

Beyond paddles and balls, the catalog carries pickleball nets, balls and caddies, bags, paddle accessories, eyewear, headwear, apparel, and footwear, plus a pickleball blog and the JOOLA Pops line.

Sales run direct and through an authorized retailer network, the channel relevant to pro shops and facilities.